That brought company revenues to about 115k but marketers had another idea in the 1920s.
Listerine floor cleaner commercial.
Listerine cool mint claims to clean virtually 100 percent of your mouth while brushing only reaches 25 percent.
Well prepare to die alone.
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It was originally developed as a surgical antiseptic but that s a pretty small market.
Listerine mouthwash puts the tooth fairy out of a job in an iconic commercial.
Old mouthwash tv commercials https youtu be xkdzwxkbdsi.
To increase sales they began marketing it as a floor cleaner and a cure for gonorrhea.
The mouthwash is designed to prevent gum disease and bad breath so you don t have to settle for less.
Something else needed to be made up something that sounded terrifying something that needed treatment stat.
Cool mint listerine commercial don t let a good mouth go bad 1997 duration.
To get rid of nasty germs just add a cup of listerine to water and use this solution to clean off your kitchen tops sinks toilet seats floors and practically everything.
Rinsing with listerine mouthwash reduces plaque by up to 56 more than brushing alone.
Bad breath ruining lives.
In 1879 listerine was named after him.
Using listerine eliminates your risk of exposure to harmful chemicals found in commercial cleaners.
From floor cleaner to fresh breath years later once lambert s son jerry took over the family business it became clear that listerine wasn t selling well enough in its many current iterations.
It can also help kill mold and mildew.